Gucci Bloom EDP 100ml

Description

Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label applique.

Rangoon Creeper, embodying the fragrance’s concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red.

Capturing the spirit of the contemporary, diverse, authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. Notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes color when it blooms, infuses a powdery, floral edge.